Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
How do Americans use Twitter for news?
A look at how researchers analyzed news habits on Twitter using a small but representative sample of users drawn from a national survey of U.S. adults.
The Evolving Role of News on Twitter and Facebook
Americans are more likely to get news on Twitter and Facebook than ever before. Our new study explores the similarities and differences in the role of news on these two social networks.
Millennials and Political News
Millennials rely on Facebook for their political news, while Baby Boomers turn to local TV. And while Millennials are less engaged with political news, they trust news sources as much as older generations do.
State of the News Media 2015
As the U.S. news industry faces a new mobile reality, how is it faring? From broadcast to print to ethnic and more, this year’s annual report on the state of the news media takes stock.
The EU Elections on Twitter
An analysis of the Twitter conversation on the eve of the European Union elections suggest that those social media users are divided on the value of the EU and not particularly excited about the candidates for the European Commission presidency.
Key Indicators in Media & News
Developments in the Hispanic Media Market
At 53 million in 2012, Hispanics are a fast growing segment of the U.S. population, accounting for half of the nation’s growth between 2000 and 2012. And media companies’ interest in reaching that audience has boomed along with the Hispanic population.
Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
News Use Across Social Media Platforms
How do different social networking websites stack up when it comes to news? How many people engage with news across multiple social sites? And what are their news consumption habits on traditional platforms?