March 12, 2007
What Radio Formats People Listen To
|
Percent |
News/talk |
15.9 |
Country |
12.5 |
Adult Cont. |
7.1 |
Pop Cont. Hit |
5.5 |
Classic Rock |
4.9 |
Rhythmic |
4.4 |
Urban Cont. |
4.3 |
Oldies |
4.1 |
Hot AC |
3.6 |
Urban AC |
3.2 |
Mexican Regional |
2.8 |
Alternative |
2.4 |
Active Rock |
2.3 |
Cont. Christian |
2.3 |
All Sports |
2.1 |
Classical |
2.1 |
AOR |
2 |
News/talk/information remains the most popular radio format.
Source: Arbitron, “Radio Today: How Americans Listen to Radio, 2006 Edition
Note: Arbitron’s measurement of the News/Talk/Information format was altered in 2006 to create separate formats for News/Talk/Info, All News, Talk Personality and All Sports. News/Talk/Information 10.4%, All News 1.5%, talk personality 1.9%, all sports 2.1%
Date Posted: March 12, 2007