March 12, 2007

What Radio Formats People Listen To

Percent
News/talk 15.9
Country 12.5
Adult Cont. 7.1
Pop Cont. Hit 5.5
Classic Rock 4.9
Rhythmic 4.4
Urban Cont. 4.3
Oldies 4.1
Hot AC 3.6
Urban AC 3.2
Mexican Regional 2.8
Alternative 2.4
Active Rock 2.3
Cont. Christian 2.3
All Sports 2.1
Classical 2.1
AOR 2

News/talk/information remains the most popular radio format.

Source: Arbitron, “Radio Today: How Americans Listen to Radio, 2006 Edition

Note: Arbitron’s measurement of the News/Talk/Information format was altered in 2006 to create separate formats for News/Talk/Info, All News, Talk Personality and All Sports. News/Talk/Information 10.4%, All News 1.5%, talk personality 1.9%, all sports 2.1%

Date Posted: March 12, 2007