March 12, 2007

Recipients of Online Advertising Dollars

Newspaper Sites 41
Online Yellow Pages 16
Paid Search 9
Internet Companies 25
TV and Radio Sites 7
Other Print 2

Right now, the largest percentage of local online ad dollars goes to
newspaper-based Web sites. Forty-one percent of online ad dollars is
spent on newspaper sites, followed by pure-plays (25%), Yellow Pages
(16%), and paid search companies (9%).