March 13, 2006

Radio News Profitability by Market Size

Showing Profit Breaking Even Showing Loss Dont Know
Major Market 42 17 42
Large Market 26 22 52
Medium Market 21 13 4 62
Small Market 28 9 3 60

Big city radio stations in 2003 were much more likely to be showing a profit than those in smaller markets.

Source: RTNDA Newsroom Profitability Survey

Note: Based on survey responses of news directors

Date Posted: March 13, 2006