Showing Profit | Breaking Even | Showing Loss | Dont Know | |
---|---|---|---|---|
Major Market | 19 | 14.3 | 66.7 | |
Large Market | 16.7 | 8.3 | 4.2 | 70.8 |
Medium Market | 21.9 | 26.6 | 3.1 | 48.4 |
Small Market | 15.2 | 13.9 | 11.4 | 59.5 |
Radio stations in medium-sized markets were the most likely to be showing a profit, and small markets were the most likely to be showing a loss.