July 12, 2004

Positive and Negative Themes by Candidate

Percent of Stories
Bush Negative 56.3%
Bush Positive 16.0%
Kerry Negative 23.3%
Kerry Positive 4.4%

The press coverage leading up to the conventions in 2004 tended to focus on Bush, both positive and negative character themes. There was little about comparatively little about John Kerry and most of it tended to be negative.