March 13, 2006

Minutes Online News Users Spent Reading Print Magazines

Minutes Reading Mags Offline 2003 Reading Mags Offline 2005
Light Users 99 122
Medium Users 113 109
Heavy Users 145 150

Getting news online does not correlate to people necessarily giving up on reading print magazines.

Online news users are those who get news online at least one minute per week. Light use is under 60 minutes a week, medium is 60 to 119 minutes, heavy is 120 minutes or more