March 12, 2007

Local TV News Profitability by Market Size

Reporting Profit Breaking Even Reporting Loss Do not know
All Stations 57.4 8.1 10 24.4
Markets 1-25 57.5 12.5 12.5 17.5
Markets 26-50 56 6 14 24
Markets 51-100 61.8 11.8 8.8 17.6
Markets 101-150 59.4 7.2 11.6 21.7
Markets 151+ 48.8 2.3 2.3 46.5

Mid-size and smaller markets had more percent of station directors reporting a profit than the biggest markets.

Source: 2006 RTNDA/Ball State University Survey

Note: Based on survey responses of news directors

Date Posted: March 12, 2007