March 13, 2006

Late News Share, Big Three Affiliates

Share
May 1997 67
May 1998 64.3
May 1999 63.1
May 2000 61.7
May 2001 58.9
May 2002 56.6
May 2003 56.1
May 2004 55.8
May 2005 55.6

The percentage of televisions in use tuned to late local news programs on network affiliates (ABC, CBS, or NBC) has been dropping. In 1997, on average 67% of TVs on after prime time were tuned to local news. By 2005, it was just over 55%. 

Source: BIAfn Media Access Pro

Date Posted: March 13, 2006