March 12, 2007

In What Language Do You Mostly Listen to Radio?

Established Communities Emerging Communities
Hispanics Mostly English 19 17
Hispanics Mostly Spanish 45 42
Asians Mostly English 50 73
Asians Mostly Asian 21 5

The radio preferences of Asians and Hispanics vary depending on the kind of community they call home. Asian-language radio listenership may be down in emerging areas due to lack of outlets.

Source: Unreleased poll data from Sergio Bendixen and Associates

Date Posted: March 12, 2007