Journalism & Media
| Percent of Stories | |
|---|---|
| Straight News Account | 46% |
| Horse Race | 19% |
| Tactics and Strategy | 11% |
| Leadership Ability | 9% |
| Candidate Behavior | 7% |
| Other Political Internals | 5% |
| Political System | 4% |
| Other | 1% |
| Policy | 0% |
A straight news account of the day’s events was the dominant frame of lead stories on news websites during the primary season in 2004 but what the candidates thought about policy and issues was negligible as a focus.
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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.