February 5, 2004

Frame of Lead Election Stories

Percent of Stories
Straight News Account 46%
Horse Race 19%
Tactics and Strategy 11%
Leadership Ability 9%
Candidate Behavior 7%
Other Political Internals 5%
Political System 4%
Other 1%
Policy 0%

A straight news account of the day’s events was the dominant frame of lead stories on news websites during the primary season in 2004 but what the candidates thought about policy and issues was negligible as a focus.