July 27, 2000

Evidence for Bush as a Different Kind of Republican

Percent of Stories
Tactics/Rhetoric 28%
Campaign Platform 17%
Public Record 17%
Recent Remarks 9%
Voter Interaction 5%
Opponent Attack 3%
Remarks of Friends 2%
Past Personal Life 1%
Polling 1%
Other 3%
No Evidence 14%

In the 2000 campaign, the stories featuring the theme of then-Gov. George Bush being a “different kind of Republican” most often cited “campaign tactics and rhetoric” as evidence.