Primary Users | Secondary Users | |
---|---|---|
Hispanics | 38 | 40 |
Arab Americans | 32 | 23 |
African Americans | 14 | 38 |
Asian Americans | 31 | 13 |
Native Americans | 29 | 7 |
Ethnic television is a more important media platform for some ethnic groups in America than others. It is especially important for Hispanics and Arab Americans. Primary consumers favor ethnic media, secondary consumers favor mainstream outlets but use ethnic ones.