March 13, 2006

Ethnic Television Use by Population Group

Primary Users Secondary Users
Hispanics 38 40
Arab Americans 32 23
African Americans 14 38
Asian Americans 31 13
Native Americans 29 7

Ethnic television is a more important media platform for some ethnic groups in America than others. It is especially important for Hispanics and Arab Americans. Primary consumers favor ethnic media, secondary consumers favor mainstream outlets but use ethnic ones.

Source: New California Media Poll, The Ethnic Media in America: The Giant Hidden in Plain Sight

Note: Percent who say they are primary or secondary ethnic TV consumers

Date Posted: March 13, 2006