March 13, 2006

Ethnic Newspaper Readership by Population Group

Primary Users Secondary Users
Hispanics 21 8
Arab Americans 12 6
African Americans 3 23
Asian Americans 19 16
Native Americans 20 27

Other than Arab Americans and African Americans, roughly 20% of ethnic minorities rely on ethnic newspapers as their primary media. Primary consumers favor ethnic media, secondary consumers favor mainstream outlets but use ethnic ones.