March 12, 2007

Daily Newspaper Readership by Race/Ethnicity

White Black/African American Asian Other Spanish/Hispanic Origin
1999 58 51 51 52 39
2000 56 49 49 49 37
2001 56 48 47 48 37
2002 57 51 47 48 37
2003 55 49 46 49 35
2004 54 48 45 48 34
2005 53 47 44 47 33
2006 50 44 41 45 30

Newspaper readership has begun declining across all races and ethnicities. By 2005, Caucasians were the only ethnic group in which the majority of adults read a newspaper regularly.

Source: Scarborough Research unpublished survey data, www.scarborough.com

Note: Percentage reading newspapers in an average week

Date Posted: March 12, 2007