March 12, 2007

Daily and Sunday Newspaper Readership

Daily Readership Sunday Readership
1999 57 67
2000 55 65
2001 54 64
2002 55 64
2003 54 62
2004 53 61
2005 52 60
2006 50 57

Newspaper readership—the number of different people who read a newspaper each week—is a higher number than circulation. While declining, still over half of adult Americans say they read a paper regularly.

Source: Scarborough Research unpublished survey data, www.scarborough.com

Note: Percentage reading newspapers in an average week

Date Posted: March 12, 2007