April 29, 2003

Cross-Ownership and Ratings Performance

Ratings Trend Improving Flat Declining
Cross-Owned Stations 17% 17% 66%
Non-Cross-Owned Stations 43% 19% 38%

Local TV stations that were owned by the same company as a newspaper or radio station in town were more likely than other stations to have declining ratings trends of TV stations studied between 1998 and 2002.