March 12, 2007

Cable News Revenue and Expenses

Programming Costs Net Ad Revenue Subscriber Revenue
CNN 346 423.5 483.9
Fox News 271.1 453.6 285.3
MSNBC 152.7 114.4 151.6

Cable news channels have two revenue sources—subscriptions paid through cable operators and advertising. CNN has enjoyed an advantage in subscriber revenues over Fox, but that may soon change. In 2006, Fox saw a huge jump in subscriber fees which should change the picture in coming years.