March 12, 2007

Believability of Various Media, NPR

Local TV Newspaper ABC CBS NBC CNN NPR
1985 34 28 32 33 31 20
1998 32 27 28 26 28 37 19
2000 30 23 26 26 26 33 25
2002 26 20 22 23 23 32 23
2004 23 17 22 22 22 29 23
2006 22 18 20 20 21 25 22

NPR has maintained relatively flat levels of believability among the public, compared to many other media.

Source: Pew Research Center for the People and the Press biennial consumption survey, “Online Papers Modestly Boost Newspaper Readership”

Date Posted: March 12, 2007