|# of Theme Statements||# of Rebuttals||Percent with Rebuttals|
|Bush is arrogant||309||25||8%|
|Bush lacks credibility||228||11||5%|
|Bush is a strong and decisive<*br*leader||153||18||12%|
|Kerry hems and haws/is indecisive||112||11||10%|
|Kerry is very liberal||101||39||39%|
|Kerry is a tough guy/will not back down||42||7||17%|
For both Sen. Kerry and President Bush, rebuttals of the dominant themes of the campaign were not frequent. The charge of Kerry being liberal received the most rebuttals.