Digital display advertising revenue by format
| Year | Banner ads | Rich media ads | Sponsorship ads | Video ads |
|---|---|---|---|---|
| 2011 | $7,550,000,000 | $1,650,000,000 | $1,120,000,000 | $2,000,000,000 |
| 2012 | $8,560,000,000 | $1,790,000,000 | $1,280,000,000 | $2,890,000,000 |
| 2013 | $9,700,000,000 | $2,610,000,000 | $1,450,000,000 | $3,720,000,000 |
| 2014 | $10,530,000,000 | $3,710,000,000 | $1,580,000,000 | $5,240,000,000 |
| 2015 | $11,910,000,000 | $5,600,000,000 | $1,730,000,000 | $7,680,000,000 |
| 2016 | $14,280,000,000 | $8,030,000,000 | $1,890,000,000 | $10,700,000,000 |
| 2017 | $17,749,000,000 | $11,893,000,000 | $2,234,000,000 | $14,596,000,000 |
Pew Research Center
