| Year | Yahoo | Microsoft | AOL | IAC | Other | Top 5 total | Total | ||
|---|---|---|---|---|---|---|---|---|---|
| 2009 | 7.9 | 3.66 | 0.56 | 1.18 | 0.99 | 8.38 | 14.28 | 22.66 | |
| 2010 | 10.03 | 3.36 | 1.14 | 1.49 | 0.88 | 9.39 | 16.9 | 26.29 | |
| 2011 | 12.84 | 3.08 | 1.73 | 1.83 | 0.90 | 11.61 | 20.38 | 31.99 | |
| 2012* | 15.05 | 2.50 | 2.18 | 2.27 | 0.94* | 0.94* | 13.86 | 22.94 | 36.8 |
| 2013 | 17.10 | 2.50 | 3.28 | 2.55 | 1.02 | 16.66 | 26.45 | 43.11 | |
| 2014 | 19.32 | 2.55 | 4.99 | 2.91 | 1.08 | 19.88 | 30.85 | 50.73 |
Source: eMarketer. “US Ad Spending Forecast,” 2012-2014. “US Online Ad Spending,” 2011.
* In 2012, AOL and IAC were tied as the fifth-highest generator of digital advertising revenue.
Note: Mobile is a subset of digital. News organizations fall into the ‘other’ category along with thousands of other content providers selling digital ads.
