Year Non-digital Digital
2011 $126,270,000,000 $31,990,000,000
2012 $128,230,000,000 $36,800,000,000
2013 $127,840,000,000 $43,110,000,000
2014 $125,970,000,000 $49,690,000,000
2015 $123,170,000,000 $59,610,000,000

Source: eMarketer U.S. Ad Spending Estimates.
“State of the News Media 2016”