Newspapers Try to Count Readers Differently
The decades-long pattern of declining daily circulation was reaffirmed with the release of the ABC’s newest circulation numbers. But the Nov. 5 report also included a new readership metric —“net combined audience”— that painted a much brighter picture.
Newsmagazine Ad Pages 2007 vs. 2006
September numbers from the magazine business find that the ad page slump in the big newsweeklies continues in 2007. But looking more closely reveals some real winners and some disappointed losers in a diverse medium.
J-School Jobs Hit A Plateau
After a couple of years of bullish news, the new annual survey of 2006 journalism and communication graduates finds the job market leveling off. Still, despite sobering data on benefits and salaries as well, many of those choosing a career in an industry in turmoil seem pretty happy.
U.S. Daily Newspaper Circulation
The decline in overall newspaper circulation began in 1989, and has continued at a relatively stable pace of just under 1% a year mostly because the drop in evening circulation outpaced modest gains in the morning. But morning circulation plateaued in 2000 and has been ebbing ever since.
Media Monitors Murdoch’s Move
It’s been a month since Rupert Murdoch made headlines with his bold bid to buy the Wall Street Journal. A computer search of the coverage reveals one thing for sure: the Australian media mogul’s U.S. holdings—such as the New York Post and Fox News Channel—are a big part of the story.
Online Ad Revenue, 1997-2006
In 2006, online ad revenue grew by 35% compared to the year before. In all but 2 of the last 10 years, the year-to-year increases have exceeded 20%.
Assessing the Imus Mess
The fate of Don Imus’s career seemed to hang in the balance as his racially charged insult reverberated throughout the media amid growing calls for his dismissal. And a PEJ key word search found that the coverage of the episode as it was breaking began to break in the negative for the veteran radio host who had also become a major political influence.
Morning News Share
Even though they have seen some rise in ratings, the percentage of TV sets in use watching the three network morning shows has declined in recent years. More people watching TV in the mornings are choosing to watch something else.
Median Age of Morning News Viewers
In previous years, the network morning shows, in their bid for ad-worthy viewers, had been more successful than their evening news counterparts at driving down the average age of their audiences. In 2006, however, the median age actually climbed a year, to 54. According to data from Magna Globa …
Morning News Viewership, All Networks
In contrast with steady decline in the viewership in the evenings, the audience for morning network news has seen some increases in recent years.