Tone of Coverage for Gore and Bush
The closing weeks of the 2000 campaign saw then-Vice President Al Gore getting more negative coverage, but both candidates saw a deluge of negative stories.
Major Story Themes in Late Campaign 2000 Coverage
More than half of the stories from the end of the 2000 campaign were about the internal politics of campaigning.
Frames of Debate Analysis
Debate coverage at the close of Campaign 2000 was more focused on the internal politics of the campaign than anything else.
Three Most Common Bush Themes
For then-Gov. George W. Bush, two of the three most popular story themes at the end of the 2000 campaign were focused on issues.
Three Most Common Gore Themes
For then-Vice President Al Gore, the three most popular story themes at the end of the 2000 campaign were about the fortuns of his campaign rather than his ideas, in contrast with his opponent.
Impact of Campaign Stories, by Medium
In each medium, most stories at the end of Campaign 2000 were focus on the impact on the candidates themselves rather than citizens or interest groups.
Timing of Story Themes
As the close of the 2000 campaign drew nearer the press focused more on “campaign internals” (or horse race stories) than it did policy issues.
Bush Character Themes
The most dominant theme in the 2000 campaign coverage of then-Gov. George W. Bush was that he was a “different kind of Republican.”
Timing of Bush and Gore Character Themes
As campaign 2000 went on, the most popular story theme for then Gov. George W. Bush went from his “coasting on his family ties” to his being “unintelligent.”
Evidence for Gore and Scandal
The evidence cited for then-Vice President Al Gore being “scandal tainted” in the 2000 campaign most often came from the public record, things like public statements.