PublicationsMarch 5, 2009

Obama and Orange Juice Stir Online Passion

Bloggers expressed strong opinions on two topics last week—President Obama and Tropicana orange juice. Evaluations of Obama broke down on ideological grounds while the uproar over Tropicana’s change in packaging was about brand loyalty.

PublicationsFebruary 26, 2009

Bloggers Grade Obama, Revolt over Facebook

The most prominent narrative in social media online last week shifted from the stimulus bill to a critique of Obama’s first month in office. While the economic crisis was still a large topic, a policy change at Facebook created an uproar that forced the site to then change course.

PublicationsFebruary 19, 2009

Beyond Stimulus, Bloggers Focus on Pupils, Penance and Puppets

Bloggers and the traditional media both focused heavily on the $790 billion economic stimulus package last week. But the new media news agenda also included such subjects as cheap eyewear, Catholic indulgences, and the Muppets.

PublicationsFebruary 12, 2009

The Stimulus Debate and Daschle Debacle Dominate the Blogosphere

Bloggers and the traditional media agreed on the two top news events last week, but with somewhat differing angles. New media users cared a lot more about nasty winter weather in other parts of the world.

PublicationsFebruary 6, 2009

Bloggers Contemplate the Economy, Rush, and Zombies

Bloggers and the traditional media were both focused on the economy last week, but the online community was just as concerned with a Barack Obama-Rush Limbaugh feud and a practical joke involving a zombie sighting.

PublicationsJanuary 30, 2009

Bloggers Ponder Every Aspect of Obama’s Inauguration

Bloggers and the mainstream media alike focused intently on one storyline last week. In its maiden edition, PEJ’s “New Media Index” examines the most discussed news on blogs, user news sites, and other social media and compares it to the mainstream media.