Large Majorities of Newsmax and OAN News Consumers Also Go to Fox News
While Fox’s audience spans ideologies on the right, its new challengers attract mainly conservatives
Last year witnessed the rise of Newsmax and One America News (OAN), two alternative media outlets seen as potential competitors to Fox News. But a new Pew Research Center survey finds that the long-standing cable superpower still has a much wider reach among both Republicans and Americans overall as a source of political news. In addition, while about three-in-ten Democrats and those who lean Democratic get political news from Fox, virtually none of them do from Newsmax and OAN, according the survey of 12,045 adults conducted March 8-14 on the Center’s American Trends Panel.
While Fox does well among its conservative Republican core audience, it is also used by substantial portions of Democrats and ideologically moderate and liberal Republicans, according to the survey. And it attracts roughly equal portions of White, Black and Hispanic Americans.
For their part, the much smaller Newsmax and OAN audiences are made up largely of older and White Americans and conservative Republicans.
Among Republicans, Fox News is a much more common source than Newsmax or OAN, and is more ideologically mixed.
Overall, 43% of U.S. adults say they got political news in the past week from Fox News. That is about four times the portion who said they got political news in the past week from Newsmax (10%) and about six times the percentage who said the same of OAN (7%). It is also roughly on par with the 39% who said they got political news from Fox in November 2019.
The Newsmax and OAN audiences are similar in size to the shares who turned to HuffPost (9%), The Hill (8%) or the Sean Hannity Show on radio (7%) for political news.
Following the 2020 election, questions arose as to whether these two newer and less established outlets were drawing Republicans who were angry about the election results and particularly angry with Fox News for being among the first media outlets to call the hotly contested state of Arizona for Joe Biden.
But the findings reveal that among Republicans, Fox News still far outpaces the other two. About six-in-ten Republicans and those who lean Republican (62%) got political news in the past week from Fox News, compared with 21% who said they got news from Newsmax and 14% who did so from OAN.
The results also indicate that Fox News appeals more broadly across the ideological spectrum in the Republican Party. While 66% of Republican conservatives got news from Fox in the past week, so did 55% of moderate and liberal Republicans. On the other hand, the smaller audiences of Newsmax and OAN are substantially more skewed to conservatives: 27% to 10% for Newsmax and 19% to 7% for OAN.
Vast majority of Newsmax and OAN news consumers also turn to Fox News
Large majorities of Newsmax and OAN news consumers also turned to Fox News for political news in the past week, the new survey finds. The data does not suggest, in other words, that users of these challengers have abandoned Fox News. Fully 77% of U.S. adults who got news from Newsmax in the past week also said they got news from Fox News. Similarly, 69% of OAN news consumers also turned to Fox News. (Looked at another way, 23% of Newsmax news consumers and 31% of OAN news consumers did not say they got news in the past week from Fox News.)
There is also some overlap among those who turn to Newsmax and those who turn to OAN. About four-in-ten Americans who said they got political news from Newsmax in the past week (43%) also got news from OAN. And about six-in-ten of those who turn to OAN for political news (62%) also said they turned to Newsmax.
White and older adults more likely than others to turn to Newsmax and OAN; Fox News still pulls a larger audience across all demographic groups
Newsmax and OAN, in turn, are more likely to attract certain demographic groups than others, with some groups aligning with the audience composition of Fox News and others diverging from it.
Older adults, for example, are more likely than younger adults to turn to both Newsmax and OAN – 13% of those 50 to 64 and 16% of those 65 and older got political news from Newsmax in the past week, while just 6% of those ages 30 to 49 and 4% of those 18 to 29 say the same. OAN has similar age differences, with those 50 and older more likely to turn to the outlet for political news.
White Americans are also more likely to turn to Newsmax and OAN than Black and Hispanic Americans, though percentages are small overall: 13% and 8% of White Americans said they turned to Newsmax and OAN respectively for political news. That compares with 5% and 4% of Hispanic Americans and 2% and 1% of Black Americans, respectively.
In contrast, Fox News draws roughly equal levels of audience across White (44%), Black (47%) and Hispanic adults (41%). Among Asian Americans surveyed, fewer (29%) said they got political news from Fox in the past week.
Broken down by age group, Fox News also skews older, commanding nearly half of users 50 and older. Still, unlike Newsmax and OAN, a sizable portion of younger adults still turn to Fox News for political news – roughly four-in-ten Americans under 50.
Finally, Fox News is far more likely to be turned to by Americans with less than a college education. Among those with a high school education or less, 52% got news from Fox News, followed by 43% of those with some college, 36% of college grads and 31% of those who did postgraduate work. Those differences by education are less pronounced for both Newsmax (ranging from 7% to 11% in the four groups) and OAN (ranging from 4% to 8%).