About Us
The Pew Research Center's Project for Excellence in Journalism is a research organization that specializes in using empirical methods to evaluate and study the performance of the press. It is non partisan, non ideological and non political.
Our goal is to help both the journalists who produce the news and the citizens who consume it develop a better understanding of what the press is delivering. The Project has put special emphasis on content analysis in the belief that quantifying what is occurring in the press, rather than merely offering criticism and analysis, is a better approach to understanding. For its first nine years, the Project was affiliated with the Columbia University Graduate School of Journalism and had a twin mission of evaluating the press and helping journalists clarify their professional principles. The first task, press evaluation, was carried out through PEJ's empirical research. The second task, clarifying principles, fell to a group the Project ran, the Committee of Concerned Journalists (CCJ). On July 1, 2006, the Project began a major new phase in its history. It formally separated from CCJ and Columbia University in order to focus on and expand its research activities. It joined the Pew Research Center in Washington, D.C, which houses six other research projects funded by the Pew Charitable Trusts. The Project also doubled its staff and set out to significantly expand its research activities. In 2007, the number of reports it produces will expand from a few a year to dozens. Directed by journalist Tom Rosenstiel, PEJ's broadened research agenda will include a new series of continuing content studies of the news agenda, plus tracking of key industry trends, and timely commentary and analysis of that trend data. At the same time, PEJ will also continue its existing research, including publishing the State of the News Media, an annual report on American journalism, conducting "opportunistic" content studies on press performance of key events, offering occasional analysis of press behavior and publishing the Daily Briefing, a digest of media news. PEJ's new website is designed to be an archive of that research and a place for people to conduct their own inquiries through the searchable and customizable functions built into the site. The Pew Research Center is a nonpartisan "fact tank" that conducts public opinion polling and social science research; reports news and analyzes news coverage; and holds forums and briefings. It does not take positions on policy issues. In addition to the Project for Excellence in Journalism, the Center’s projects are: Pew Research Center for the People & the Press; Pew Internet & American Life Project; Pew Forum on Religion & Public Life; Pew Hispanic Center; Pew Global Attitudes Project and Pew Social and Demographic Trends. The Center is a non-profit, tax-exempt corporation which operates under Section 501(c)(3) of the Internal Revenue Service code. It was established in 2004 as a subsidiary of The Pew Charitable Trusts. |
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