PublicationsOctober 25, 2012

Internet Gains Most as Campaign News Source but Cable TV Still Leads

As the presidential election enters the last lap, where are people going to learn about the campaign and the candidates? A new PEJ survey finds an increasingly diverse ecosystem for political news.

PublicationsOctober 5, 2012

Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are

The reaction to the first presidential debate was better for Barack Obama in social media than in the traditional press, where the consensus was that Mitt Romney had won handily. But the sentiment differed by social media platform and generally criticism was more plentiful than praise.

PublicationsSeptember 26, 2012

How Social and Traditional Media Differ in Treatment of the Conventions and Beyond

During what may prove a key period in the race for president, the candidates received very different treatment on Twitter, Facebook and blogs than in the mainstream media, a new PEJ study finds. The candidates each enjoyed a bounce in mainstream media treatment during their conventions. By contrast, social media showed little change, and the discourse was highly negative.

PublicationsAugust 15, 2012

How the Presidential Candidates Use the Web and Social Media

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.