Oct. 25, 2012

Internet Gains Most as Campaign News Source but Cable TV Still Leads

As the presidential election enters the last lap, where are people going to learn about the campaign and the candidates? A new PEJ survey finds an increasingly diverse ecosystem for political news.

Oct. 5, 2012

Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are

The reaction to the first presidential debate was better for Barack Obama in social media than in the traditional press, where the consensus was that Mitt Romney had won handily. But the sentiment differed by social media platform and generally criticism was more plentiful than praise.

Sep. 26, 2012

How Social and Traditional Media Differ in Treatment of the Conventions and Beyond

During what may prove a key period in the race for president, the candidates received very different treatment on Twitter, Facebook and blogs than in the mainstream media, a new PEJ study finds. The candidates each enjoyed a bounce in mainstream media treatment during their conventions. By contrast, social media showed little change, and the discourse was highly negative.

Aug. 15, 2012

How the Presidential Candidates Use the Web and Social Media

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.

Dec. 8, 2011

Twitter and the Campaign

A new PEJ study of the Twitter campaign conversation using computer technology reveals how the White House hopefuls fared, examines differences between the political discussions on Twitter and blogs, and updates the tone of the candidates’ news narratives.

Sep. 15, 2008

McCain vs. Obama on the Web

The 2008 race for the White House has been dubbed the first Internet election. What presence have the candidates established online? Has one taken more advantage of this new platform? A new PEJ study examines John McCain and Barack Obama’s Web sites to assess the online campaign.

Sep. 4, 2007

Fred Thompson’s Campaign Web Site Was Already in Full Swing

Now that Fred Thompson has formally announced his candidacy for President, his live campaign can begin to match the vigorous cyberspace campaign he's been running for months. In a follow-up to a July 12 report on the Web sites of the other Presidential hopefuls, PEJ finds that Thompson’s full-service site is among the most sophisticated of anyone running–even before he had declared.

Jul. 12, 2007

Election 2008

The presidential hopefuls are using their web sites for unprecedented two-way communication with citizens. But what are voters learning here? Is it more than a way to bypass the media? A new PEJ study of 19 campaign sites finds Democrats are more interactive, Republicans are more likely to talk about “values,” and neither wants to talk about ideology.

Nov. 27, 2006

Election Night 2006

How did the news media fare on Nov. 7? A PEJ study of 32 different media outlets on Election Day offers “five lessons” about the coverage of major breaking- news events in the multi-media era, and a “sector-by-sector” breakdown. While some outlets struggled to find their role, those that combined both speed and interactivity seemed the most useful destinations.