PublicationsApril 27, 2017

Searching for News: The Flint water crisis

Many Americans turned to Google to learn about the Flint water crisis. An analysis of aggregated searches over time illustrates how, in today’s digital environment, public interest shifts as a story unfolds.

ReportApril 27, 2017

Methodology

This project – using the water crisis in Flint, Michigan, as a case study model – examines the question of how media coverage of a current issue in the news relates to public interest in the issue and its relevance to their own lives.

PublicationsFebruary 9, 2017

How Americans Encounter, Recall and Act Upon Digital News

A unique study of Americans’ online news habits over the course of a week provides a detailed window into how Americans learn about current events in the digital age.

PublicationsMarch 13, 2014

Social, Search and Direct

Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.