AnalysisFebruary 9, 2017

How Americans Encounter, Recall and Act Upon Digital News

A unique study of Americans’ online news habits over the course of a week provides a detailed window into how Americans learn about current events in the digital age.

AnalysisMarch 13, 2014

Social, Search and Direct

Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.