PublicationsMay 5, 2016

Long-Form Reading Shows Signs of Life in Our Mobile News World

On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.

PublicationsAugust 19, 2015

How do Americans use Twitter for news?

A look at how researchers analyzed news habits on Twitter using a small but representative sample of users drawn from a national survey of U.S. adults.

PublicationsJuly 14, 2015

The Evolving Role of News on Twitter and Facebook

Americans are more likely to get news on Twitter and Facebook than ever before. Our new study explores the similarities and differences in the role of news on these two social networks.

PublicationsJune 1, 2015

Millennials and Political News

Millennials rely on Facebook for their political news, while Baby Boomers turn to local TV. And while Millennials are less engaged with political news, they trust news sources as much as older generations do.

PublicationsApril 29, 2015

State of the News Media 2015

As the U.S. news industry faces a new mobile reality, how is it faring? From broadcast to print to ethnic and more, this year’s annual report on the state of the news media takes stock.

PublicationsMay 22, 2014

The EU Elections on Twitter

An analysis of the Twitter conversation on the eve of the European Union elections suggest that those social media users are divided on the value of the EU and not particularly excited about the candidates for the European Commission presidency.

State of the MediaMarch 26, 2014

Key Indicators in Media & News

PublicationsMarch 26, 2014

Developments in the Hispanic Media Market

At 53 million in 2012, Hispanics are a fast growing segment of the U.S. population, accounting for half of the nation’s growth between 2000 and 2012. And media companies’ interest in reaching that audience has boomed along with the Hispanic population.

PublicationsMarch 13, 2014

Social, Search and Direct

Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.

PublicationsNovember 14, 2013

News Use Across Social Media Platforms

How do different social networking websites stack up when it comes to news? How many people engage with news across multiple social sites? And what are their news consumption habits on traditional platforms?