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Appendix A: Detailed Tables

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1. Digital readership data and what it can tell us

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Acknowledgments

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4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network

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7. Few cellphone readers of long- or short-form articles visit multiple articles on a site

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2. Analysis suggests some readers’ willingness to dig into long-form news on cellphones

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8. Engaged time with long-form news varies by topic

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6. Most interactions begin within one week of publication

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Long-Form Reading Shows Signs of Life in Our Mobile News World

On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.

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5. On cellphones, return visitors spend more time with articles than visitors overall