Nielsen Starts Watching the Ad Watchers
Nielsen Media Research, the gold standard in the TV ratings industry, has announced that it will release numbers in December that show how many people actually sit through commercials on TV. That new yardstick will affect how much advertisers will pay to air those ads and will very possibly alter the economics of the TV marketplace. And not everyone in the TV business is happy about this.
Papers Hope to Sell Print + Online Readers to Advertisers
Sandwiched between a declining print industry and an online universe still building economic momentum, newspaper companies are looking at combined Internet and newsprint readership as a new way of measuring audience. A big unanswered question is whether advertisers will agree that this is a more accurate way to count their potential customers.
Can “Newspaper Next” Help Revive Print Media?
Earlier this year, a research team led by a Harvard professor unveiled a strategy to help reverse the revenue and circulation ills of the newspaper industry and encourage it to reinvent itself. Some publications have reported early success in adopting the plan that asks readers: “What do you hire a newspaper to do for you?”
A New Day at the Newsweeklies?
Faced with declining circulation and softening ad pages the big newsweeklies are shaking things up. Both Time and Newsweek recently appointed new editors, and the former is changing its publication day and possibly pruning circulation. Are they in the midst of a mere tweaking, or is it the beginning of a major reinvention?
Quality and the Bottom Line
Initial PEJ research into the relationship between quality and profits indicates that good journalism is good business.