The Demographics of Mobile News
Younger Americans demonstrate much stronger news habits in the mobile realm than on other news platforms, according to a new study by PEJ in collaboration with The Economist Group. Another finding, with potentially significant implications for the news industry, reveals that younger users are more responsive than other age groups to advertisements in the mobile news space. What other demographics affect mobile news habits?
Future of Mobile News
The percent of Americans with mobile access to the internet has jumped dramatically in the last year—a trend that has major implications for the news industry. A new survey of news use on mobile devices by PEJ in collaboration with The Economist Group examines how tablets and smartphones have changed news consumption habits and what that might mean for the future of news.
The Future of Mobile News
Highlights from the Pew Research Center’s Project for Excellence in Journalism report The Future of Mobile News.
The State of the News Media 2012: An Annual Report on American Journalism
New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.
The Search for a New Business Model
How close are America’s beleaguered newspapers to solving their revenue problems? A new report from PEJ that includes detailed case studies of dozens of daily papers and interviews with newspaper company executives finds an industry struggling to reinvent itself, but also some hopeful success stories.
Digital Advertising and News
With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? A PEJ report analyzing more than 5,000 ads from 22 news outlets offers answers.