Down For The Count
For years, magazine watchers relied on monthly advertising reports known as "PIBs" to gauge the health of the industry. Recently, the "PIBs" were cut back from 12 a year to only four. A magazine trade organization says that’s an attempt to provide more meaningful data, but analysts suggest it’s also a reflection of tough economic times.
The Media’s Verdict on the Libby Trial
The jury has spoken in the perjury and obstruction trial of Scooter Libby that so intimately involved the journalism profession itself. We know the Vice President’s former top aide was found guilty. But who or what else did the media implicate in its post-verdict coverage?
A Rough Year for News Magazines
If Time, Newsweek and U.S. News & World Report were hoping that 2006 would offset poor advertising numbers in 2005, they will be disappointed. The year-end figures are now in and they show that the number of ad pages at the three big newsmagazines barely inched up. The magazine industry generally, indeed, is suffering something of a malaise.
A Closer Look at Plunging Circulation
The new numbers released this week were bad enough for a newspaper industry that lost nearly 3% of its circulation in the last year. But when you factor in subscriber discounts, the economic picture gets worse. And the industry’s efforts to compensate for decreasing circulation with increasing online readership may not stand up to scrutiny.
Not Much Good News in the New Circulation Numbers
The new numbers for the newspaper industry are out, and they show another disheartening drop of nearly 3% in total average daily circulation. But the picture may be more complicated than the first impression. Not all papers are hurting, and many companies have trimmed questionable circulation. The industry also is boasting that, when online readers are included, overall readership is growing.
Few Runs, Few Hits, Fewer Viewers
Baseball's Fall Classic has not been a hit with TV viewers in recent years. In the last 20 years World Series ratings have fallen by more than 50% so that it now only averages one quarter of the audience of the Super Bowl. And through two games, the 2006 Series is the lowest-rated ever.
A Shakeup in the Evening News?
The long-stable world of evening network news looks a bit jostled just three week's into Katie Couric's tenure in the CBS Evening News anchor chair. She may not be in first place anymore but compared to other anchor debuts, Couric has at least temporarily disrupted the long-consistent one, two, three finish among NBC, ABC, and CBS. Is it a long-term change or just a ripple?
Measuring Online Traffic
In the media business, there’s a raging debate about the accuracy of the numbers that purport to track visitors to the major news web sites. But some analysts say that when it comes to the economics of the Internet, the traditional reliance on audience size may just not be that important to advertisers.
Charting the Online Revolution
In the ninth and last of our summer roundtable discussions on the future of the news media, bloggers and analysts discuss how the Internet is transforming the gathering and delivery of information and also offer their ideas on what traditional news organizations must do to keep pace and remain relevant.
The Verdict on Couric
Now that the hype and the waiting is finally over, how did Katie Couric do on her historic opening night at the CBS anchor desk? Not so great, according to dozens of TV critics and commentators who offered up mostly mixed or negative reviews of her inaugural broadcast and snide remarks about her wardrobe.