State of the News Media 2014
In many ways, 2013 and early 2014 brought a level of energy to the news industry not seen for a long time. Even as challenges of the past several years continue and new ones emerge, the activities this year have created a new sense of optimism – or perhaps hope – for the future of American journalism.
The Digital Video Advertising Market
To fully understand the state of digital video advertising and its potential for news, it is helpful to start with the entire advertising picture. Total advertising revenue amounted to $171.3 billion in 2013, according to estimates provided by eMarketer. Digital advertising accounted for a quarter of that (or $42.6 billion). Digital video advertising amounts to […]
The Revenue Picture for American Journalism and How It Is Changing
An influx of new investments from the tech world and philanthropy signify a pivot in the way we support journalism financially.
News Video on the Web
Online video is clearly becoming a part of the news media landscape. News is a part of what people watch online, and, more than ever, the public is a part of creating this news. But advertising and revenue opportunities, while they exist, are complicated.
Other Earned Revenue Streams
The continued pressures on audience and advertising revenue have led some news producers to begin to experiment with other forms of earned revenue, some of which are tied directly to the news product and some of which are not. These include events, digital marketing services, e-commerce, content licensing and even commercial printing and delivery. For […]
Key Indicators in Media & News
What the Digital News Boom Means for Consumers
Is Digital News Filling Key Reporting Gaps? In response to a Pew Research survey question from 2012, one official at a digital nonprofit described his editorial mission as “filling the holes that chain media outlets swerve around.” That description gets to the heart of a major question. As cuts in legacy organizations have forced editors […]
Is There a Business Model to Sustain Digital Native News?
A look at the flow of investment dollars suggests a bull market in the new digital news arena. Last year, Rupert Murdoch took a $70 million share in Vice Media, a company that is profitable and projecting that it will double topline revenue from 2013 to 2014. Mashable recently raised $14 million to bolster its […]
Personal Wealth, Capital Investments and Philanthropy
As advertising has shrunk in recent years and audience revenue has not fully closed the gap, another patchwork of investments has grown considerably–suggesting, perhaps, new models for funding the journalism of the future. Wealthy individuals have purchased or created new journalism outlets with personal funds. Companies initially built as technology firms have used their earnings […]
Impact of Consolidation on TV Economics
The business benefits of consolidation are clear and unmistakable. Stations save on overhead by combining back office operations, including sales and engineering. They often move in together, cutting costs by sharing office and studio space. In Columbus, Ohio, for example, Sinclair’s ABC affiliate, WSYX, is housed in the same building as the Fox affiliate, WTTE, […]