Down For The Count
For years, magazine watchers relied on monthly advertising reports known as "PIBs" to gauge the health of the industry. Recently, the "PIBs" were cut back from 12 a year to only four. A magazine trade organization says that’s an attempt to provide more meaningful data, but analysts suggest it’s also a reflection of tough economic times.
Iraq Dominates PEJ’s First Quarterly NCI Report
The war in Iraq eclipsed all other news in the first three months of 2007. The 2008 presidential race was the next biggest story, and most of that was about Democrats. These are among the findings in PEJ’s first quarterly report of its News Coverage Index, which allows us to probe the data more deeply than we can on a weekly basis.
A Rough Year for News Magazines
If Time, Newsweek and U.S. News & World Report were hoping that 2006 would offset poor advertising numbers in 2005, they will be disappointed. The year-end figures are now in and they show that the number of ad pages at the three big newsmagazines barely inched up. The magazine industry generally, indeed, is suffering something of a malaise.