The Master Character Narratives in Campaign 2012
On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.
How the Presidential Candidates Use the Web and Social Media
On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.
Gingrich Bows Out as the General Election Battle Takes Shape
Former House Speaker Newt Gingrich ended his presidential campaign with a final week of unflattering and relatively sparse coverage and Mitt Romney’s campaign narrative appeared to benefit from some high profile endorsements.
How the Media Covered the 2012 Primary Campaign
As the 2012 presidential race shifts from the GOP primary battle to the general election matchup between Mitt Romney and Barack Obama, a new PEJ study reveals what the public has been told about the two candidates by the media. It also finds that Mitt Romney emerged as the winner of the media primary weeks before Rick Santorum dropped out.
The Media Campaign
Explore the tone and volume of news coverage and Twitter conversations about each presidential candidate in the Campaign 2012 in the Media interactive.
Twitter and the Campaign
A new PEJ study of the Twitter campaign conversation using computer technology reveals how the White House hopefuls fared, examines differences between the political discussions on Twitter and blogs, and updates the tone of the candidates’ news narratives.
Cain’s Bad Stretch–A Campaign Coverage Update
A new report documents how the swirl of sexual harassment allegations contributed to surprise frontrunner Herman Cain’s most difficult week of news coverage to date.
The Media Primary
Which candidate has fared best in the news media in the first five months of the race for president?
Parsing Election Day Media – How the Midterms Message Varied by Platform
In today’s news landscape, both mainstream and new media sources shape the narrative. A new PEJ study finds that no single unified message reverberated throughout the media universe in the wake of the November 2 voting and what one learned depended largely on where one got the news. How did the post election-day narrative differ from the front pages to the television studies and from bloggers to Twitterers?
Hiding in Plain Sight, From Kennedy to Brown
The race for Ted Kennedy’s Massachusetts Senate seat began largely drama-free and little-covered and ended as the most surprising and intensely-covered political story in the country. Which candidate got the most favorable attention? How did coverage change over time? How did the local Boston papers differ in their reporting? A new study examines newspaper coverage of the race.