PublicationsAugust 23, 2012

The Master Character Narratives in Campaign 2012

On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.

PublicationsAugust 15, 2012

How the Presidential Candidates Use the Web and Social Media

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.

PublicationsMay 7, 2012

Gingrich Bows Out as the General Election Battle Takes Shape

Former House Speaker Newt Gingrich ended his presidential campaign with a final week of unflattering and relatively sparse coverage and Mitt Romney’s campaign narrative appeared to benefit from some high profile endorsements.

PublicationsApril 23, 2012

How the Media Covered the 2012 Primary Campaign

As the 2012 presidential race shifts from the GOP primary battle to the general election matchup between Mitt Romney and Barack Obama, a new PEJ study reveals what the public has been told about the two candidates by the media.  It also finds that Mitt Romney emerged as the winner of the media primary weeks before Rick Santorum dropped out.

InteractivesJanuary 12, 2012

The Media Campaign

Explore the tone and volume of news coverage and Twitter conversations about each presidential candidate in the Campaign 2012 in the Media interactive.

PublicationsDecember 8, 2011

Twitter and the Campaign

A new PEJ study of the Twitter campaign conversation using computer technology reveals how the White House hopefuls fared, examines differences between the political discussions on Twitter and blogs, and updates the tone of the candidates’ news narratives.

PublicationsNovember 9, 2011

Cain’s Bad Stretch–A Campaign Coverage Update

A new report documents how the swirl of sexual harassment allegations contributed to surprise frontrunner Herman Cain’s most difficult week of news coverage to date.

PublicationsOctober 17, 2011

The Media Primary

Which candidate has fared best in the news media in the first five months of the race for president?  

PublicationsNovember 5, 2010

Parsing Election Day Media – How the Midterms Message Varied by Platform

In today’s news landscape, both mainstream and new media sources shape the narrative. A new PEJ study finds that no single unified message reverberated throughout the media universe in the wake of the November 2 voting and what one learned depended largely on where one got the news.  How did the post election-day narrative differ from the front pages to the television studies and from bloggers to Twitterers?

PublicationsApril 20, 2010

Hiding in Plain Sight, From Kennedy to Brown

The race for Ted Kennedy’s Massachusetts Senate seat began largely drama-free and little-covered and ended as the most surprising and intensely-covered political story in the country. Which candidate got the most favorable attention? How did coverage change over time? How did the local Boston papers differ in their reporting? A new study examines newspaper coverage of the race.