The Invisible Primary – Invisible No Longer
How have the news media covered the early months of the 2008 presidential election? Which candidate enjoyed the most exposure, which the best, and which the worst? With the race starting so early, did the press leap to horse race coverage from the start? A study by PEJ and Harvard’s Shorenstein Center has answers.
Fred Thompson’s Campaign Web Site Was Already in Full Swing
Now that Fred Thompson has formally announced his candidacy for President, his live campaign can begin to match the vigorous cyberspace campaign he's been running for months. In a follow-up to a July 12 report on the Web sites of the other Presidential hopefuls, PEJ finds that Thompson’s full-service site is among the most sophisticated of anyone running–even before he had declared.
Campaign for President Takes Center Stage in Coverage
In the second quarter of 2007, the presidential campaign supplanted the debate over Iraq as the No. 1 story in the media. Barack Obama overtook Hillary Clinton as the candidate getting the most attention. And Republicans began to catch up with Democrats in exposure. PEJ offers a 2nd quarter report on the media.
The presidential hopefuls are using their web sites for unprecedented two-way communication with citizens. But what are voters learning here? Is it more than a way to bypass the media? A new PEJ study of 19 campaign sites finds Democrats are more interactive, Republicans are more likely to talk about “values,” and neither wants to talk about ideology.