PublicationsOctober 31, 2000

The Last Lap

In the closing weeks of the presidential race, coverage was strikingly negative, and Vice President Al Gore got the worst of it. In contrast, George W. Bush was twice as likely as Gore to get coverage that was positive in tone, more issue-oriented and more likely to be directly connected to citizens.

PublicationsJuly 27, 2000

A Question of Character

If elections are a battle for control of message through the media, George W. Bush has had the better of it on the question of character than Albert Gore Jr., according to this study of coverage leading up to the GOP convention. But the public may not be getting – or believing – the message.