Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
The Demographics of Mobile News
Younger Americans demonstrate much stronger news habits in the mobile realm than on other news platforms, according to a new study by PEJ in collaboration with The Economist Group. Another finding, with potentially significant implications for the news industry, reveals that younger users are more responsive than other age groups to advertisements in the mobile news space. What other demographics affect mobile news habits?
The Tablet Revolution
Key findings from a survey report on tablet news consumption by the Project for Excellence in collaboration with the Economist Group.