PublicationsNovember 2, 2012

Winning the Media Campaign 2012

Barack Obama and Mitt Romney have both received more negative than positive coverage from the news media in the eight weeks since the conventions, but Obama has had an edge overall, a new PEJ study finds. The report also examines how the candidates fared in different media outlets, the tone of the conversation on social media and offers comparisons to 2008 campaign coverage.

PublicationsAugust 23, 2012

The Master Character Narratives in Campaign 2012

On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.

PublicationsAugust 15, 2012

How the Presidential Candidates Use the Web and Social Media

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.