Fred Thompson’s Campaign Web Site Was Already in Full Swing
Now that Fred Thompson has formally announced his candidacy for President, his live campaign can begin to match the vigorous cyberspace campaign he's been running for months. In a follow-up to a July 12 report on the Web sites of the other Presidential hopefuls, PEJ finds that Thompson’s full-service site is among the most sophisticated of anyone running–even before he had declared.
The presidential hopefuls are using their web sites for unprecedented two-way communication with citizens. But what are voters learning here? Is it more than a way to bypass the media? A new PEJ study of 19 campaign sites finds Democrats are more interactive, Republicans are more likely to talk about “values,” and neither wants to talk about ideology.