Election 2016: Campaigns as a Direct Source of News
Today’s presidential candidates are increasingly prioritizing social media outreach, while the role of campaign websites is shifting.
Winning the Media Campaign 2012
Barack Obama and Mitt Romney have both received more negative than positive coverage from the news media in the eight weeks since the conventions, but Obama has had an edge overall, a new PEJ study finds. The report also examines how the candidates fared in different media outlets, the tone of the conversation on social media and offers comparisons to 2008 campaign coverage.
The Master Character Narratives in Campaign 2012
On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.
How the Presidential Candidates Use the Web and Social Media
On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.
Twitter and the Campaign
A new PEJ study of the Twitter campaign conversation using computer technology reveals how the White House hopefuls fared, examines differences between the political discussions on Twitter and blogs, and updates the tone of the candidates’ news narratives.