PublicationsNovember 19, 2012

The Final Days of the Media Campaign 2012

Obama enjoyed a surge of positive news coverage the last week of the campaign—one of his best weeks in months—in the wake of new polls and Superstorm Sandy. How did Mitt Romney fare? Was the tone of the conversation different on social media than in the mainstream press? A new report offers answers.

InteractivesNovember 2, 2012

How Obama and Romney Fared in News Coverage and Social Media

Barack Obama and Mitt Romney have both received more negative than positive coverage from the news media in the eight weeks following the conventions, but Obama has had an edge overall, according to a new Project for Excellence in Journalism study.

PublicationsNovember 2, 2012

Winning the Media Campaign 2012

Barack Obama and Mitt Romney have both received more negative than positive coverage from the news media in the eight weeks since the conventions, but Obama has had an edge overall, a new PEJ study finds. The report also examines how the candidates fared in different media outlets, the tone of the conversation on social media and offers comparisons to 2008 campaign coverage.

PublicationsOctober 5, 2012

Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are

The reaction to the first presidential debate was better for Barack Obama in social media than in the traditional press, where the consensus was that Mitt Romney had won handily. But the sentiment differed by social media platform and generally criticism was more plentiful than praise.

PublicationsAugust 23, 2012

The Master Character Narratives in Campaign 2012

On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.

PublicationsAugust 15, 2012

How the Presidential Candidates Use the Web and Social Media

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.