The State of the News Media 2012: An Annual Report on American Journalism
New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.
Digital Advertising and News
With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? A PEJ report analyzing more than 5,000 ads from 22 news outlets offers answers.
Bad News from the College Campus
According to the Student Press Law Center, large numbers of college papers are being stolen from racks and newsstands at an alarming rate this semester. In most cases, the perpetrators seem intent in quashing stories about controversial or unpopular subjects. And one advocate for student journalists thinks it’s time for college administrators to crack down on the problem.
Nielsen Starts Watching the Ad Watchers
Nielsen Media Research, the gold standard in the TV ratings industry, has announced that it will release numbers in December that show how many people actually sit through commercials on TV. That new yardstick will affect how much advertisers will pay to air those ads and will very possibly alter the economics of the TV marketplace. And not everyone in the TV business is happy about this.
Papers Hope to Sell Print + Online Readers to Advertisers
Sandwiched between a declining print industry and an online universe still building economic momentum, newspaper companies are looking at combined Internet and newsprint readership as a new way of measuring audience. A big unanswered question is whether advertisers will agree that this is a more accurate way to count their potential customers.
A New Day at the Newsweeklies?
Faced with declining circulation and softening ad pages the big newsweeklies are shaking things up. Both Time and Newsweek recently appointed new editors, and the former is changing its publication day and possibly pruning circulation. Are they in the midst of a mere tweaking, or is it the beginning of a major reinvention?