Audience

More people listen to commercial radio than public radio.

Over the last decade, the cable channels saw their growth stimulated by major crises. Viewers would come for the big events — often in huge numbers — and many of them would begin to watch the channels more afterwards. In 2006, the big stories were the summertime crisis in the Middle East in July and August and the mid-term elections in November.

With the exception of evening news in February, local TV news lost share in every sweep month in the morning, evening and late night hours in 2006.

Digital audio listening is significantly more popular among the wealthy.

Ratings for local evening news shows were down in every key sweep month in 2006

Hispanic publications are serving increasingly more metro areas.