Audience

People are spending less time with their radios in the average week, but that figure is ebbing only slowly. 

Circulations of some well-known African-American newspapers is flat of declining.

Local TV news in the morning saw a drop in ratings in all four sweep months in 2006.

Radio's reach into America's households is shrinking, but slowly. 

Readership of the Sunday newspaper climbs as income rises.

The most recent data suggest a significant increase in the number of
people who read blogs. Survey results from the Pew Internet &
American Life Project indicates that the percentage of online users who
say they have ever read blogs rose in February 2006 to 39%, up markedly
from 27% a year earlier. That puts the total number of Americans who
now read blogs at approximately 57 million.

There were notable percentage declines in Ratings across morning, evening and late night local news in 2006. The only exception was the sweep month in July, where evening news was at par with July 2005.