AudienceWhile nearly 68% of online users report they have gotten news online, only 31% report doing so on a daily basis. Evening newspaper circulation overall began to decline in the 1970s as more evening papers died, and Sunday circulation began to drop in the late 1980s. By 1989, total newspaper circulation began to decline, and in 2000 the last holdout, weekday morning circulation, also took a downward turn. The readership of news magazines is aging slightly faster than the population overall. In 2005, it was 46.3 years of age. By 2006, roughly two thirds of Americans reported using the Internet. While Time, Newsweek and U.S. News have struggled to keep readers, non-traditional news weeklies have thrived. The New Yorker, for instance, grew by nearly 200,000 copies between 1997 and 2004. Charts & Tables2007 State of the News Media Report - Radio2007 State of the News Media Report - Local TVThe Local TV chapter from the fourth edition of the Project’s Annual State of the News Media report 2007 State of the News Media Report - Local TVLike Evening News, Local TV saw a drop in ratings in late news too. They dropped for every sweep month in 2006. |
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